Disney inspired by Trøndelag / Central Norway

In March 2012 a team from the media giant Disney was on a tour in Norway. The aim of the trip was to find inspiration for the new family film Frozen, or `Frost`, as it is called in Norwegian.

During the trip around Norway, which the directors have described as “overwhelming”, they visited both Røros and Trondheim, and you will find several elements from both paces in the movie. One of the characters is even inspired by a “Trønder”, whom the delegation visited on their tour.

Frozen from Røros

At Røros Disney visited Rørosrein, where they got to know both reindeers and people. The Disney team learned about what kind of equipment is used when Rørosrein offer sleigh rides with reindeers, and Magne Eggen Haugom also showed some traditional winter clothing, like “vadmelstrøye” and “skallesko”. The reindeer character Sven and the mountain man Kristoff both have obvious features from this meeting. Winter landscape similar to what you find surrounding Røros is also seen in the movie.

Frozen from Trondheim

Trondheim was also visited during the Disney tour. What is most clearly reflected in terms of Trondheim elements in the film is the inside of the Nidaros Cathedral, but also elements of the Royal Residence – Stiftsgården – are included.

There are also several other Norwegian elements and references in the film, like Norwegian fjords, stave churches, Bryggen (Wharves) in Bergen, trolls who speak Norwegian and a merchant selling “lutefisk”.

Innovation Norway has faith in advertisement

Innovation Norway , with the Director of Tourism Per Arne Tuftin in the lead, are looking to exploit the publicity Norway gets through the film, and has already signed a lucrative collaboration deal with The Walt Disney Company. They now collaborate with the film giant to inspire audiences in movie theatres worldwide to travel to Norway.

In the future several exciting activities both in Norway and abroad, related to the promotion of Frozen, will be initiated. The aim is to use the film as a starting point to create activities that can provide long-term gain for Norway as a tourist destination.

Innovation Norway and Visit Norway will use all available channels in the marketing of the film. Among other things, separate pages on visitnorway.com that will be dedicated to the film.

Last time Disney focused this much on a country in a movie, was when “Brave”, which was heavily inspired by Scotland, was made. Figures from VisitScotland show that a third of those who logged on visitscotland.com/brave was inspired to visit Scotland.

Disney’s own experienced Tour Operator also sold trips to Scotland, where the goal was to see and experience the places featured in the film. VisitScotland assume that the film overall contributed to an interest in Scotland worth over a billion NOK for the Scottish economy. (kinomagasinet.no)

The plot of Frozen

After the kingdom of Arendelle is cast into eternal winter by the powerful Snow Queen Elsa, her sprightly sister Anna teams up with a rough-hewn mountaineer named Kristoff and his trusty reindeer Sven to break the icy spell. Chris Buck and Jennifer Lee co-directed this Walt Disney Animation Studios production based on Hans Christian Andersen’s beloved fairy tale The Snow Queen. (fandango.com)

Other popular films from Disney in recent years

Disney produce blockbusters almost every year. The films are shown worldwide, and seen by millions of both children and adults. Some of the successes they have come up with in recent years are The Lion King, Toy Story, Mulan, The Jungle Book and Alice in Wonderland.

Hopefully Frozen will be referred to as a Disney classic in the future.

See trailer for Frozen